Author: Masumi Atul Parmar
Intelligence by: Jessie Tee
Published: Wednesday, May 5th, 2021
iWISERS offers an extensive Social Listening & Intelligence service that redefines how we analyze social data. This data provides the client insights as to how their brands fare on social media, giving them leverage as they can learn more about their target audience and make the necessary changes in their strategies. Here is a breakdown of the service.
1. What We Provide
For organizations, feedback is of utmost importance as it indicates how their image and awareness fare. The insights that a company or brand receives on social media are more accurate in comparison to other sources as the interactions on social media are unsolicited and thus provide a more genuine feedback from existing users. Additional engagements among the online community also convey the relevance of the feedback and how others feel about them.
iWISERS gives clients the ability to oversee their brand health and campaign performance without requiring a high manpower. This includes monitoring and collecting the data across social channels and public internet space to help clients measure how their brand and campaigns are performing in the digital world.
Not only that, iWISERS also provides clients with a way to know more about their audience and Netizens who interact with the brand’s content on social media, identifying the preference in content formats whether in the form of texts, photos or videos. This enables clients to optimize their content quality and engagement by creating what relates best to their audience. Done consistently, clients are then able to improve their brand positioning, product or service visibility, and increase positive interactions.
One of the key factors determining a brand’s success and sustainability is knowing the market. With clear information on the market trends and where they stand in the midst of the competition, business owners are able to steer the direction and efforts of the team to stay ahead. As digital marketing grows and more industry players join the fray, this can only be done via Social Listening & Monitoring services.
Via Social Listening, the high volume of digital interactions are collected and analyzed, resulting in relevant data and insights for the clients to gain an in-depth understanding of the market and audience. Knowing this enables clients to revise existing strategies to effectively engage with their target audience, using the audiences’ preferred communications method or style, and leveraging on market trends. This ensures a consistently higher rate of relevance and engagement, building an incremental affinity with the brand followers over time.
As the strategies and contents are refined, businesses can cut the time and effort spent on less relevant contents, as well as reduce or optimize advertising expenses by investing in high potential contents. Combined, brands can maintain a high level quality of contents pushed out to their audience while cutting down on advertising expenses.
For brands, they can gain visibility over their brand health with minimal investments by outsourcing the services to an agency such as iWISERS rather than building their own team complete with tools purchase and training sessions. This is an immediate saving in headcount and upkeep expenses for brands that are new to analytics.
The other benefit when brands outsource this service to existing agencies is that they can leverage on the accumulated expertise and knowledge of the agencies. Compared to if the brands were to attempt this on their own, expert agencies have studied and worked with the industry over the years, gaining familiarity with the limitations and changes over time. Plus, when you work with agencies like iWISERS, you can tap on our knowledge across various industries and countries across the APAC region.
In short, Social Listening & Monitoring is fast becoming an essential for brands to not only survive, but thrive in the digital marketplace. With this service, clients are able to gain crucial insights that will help to improve their campaign and their marketing strategy, based on demands and trends to keep them relevant to the audience. As the majority of growing brands move into the digital playing field, those who are left behind will find the gap increasing exponentially and lose their competitive edge. Don’t let that be you.
iWISERS has a multitude of social intel solutions and custom objective research services working with brands across APAC. Drop an email at [email protected] or chat with us on LinkedIn@iWISERS for social intel or industry studies that enable people-centric-data-based decision making.