A social and data intelligence agency that tracks every conversation about your brand and tells you what to do with it.
The Lab
The social listening and intelligence Lab is where we track what people actually say about your brand through posts, reviews, and comment-section brawls about your niche and brand, decoded into intel about what to do next, before your competitor figures it out.
The Forgery
Social media management built from evidence: content, campaigns, community, and paid, built on the intel on what your audience wants.
APAC runs on sarcasm, slang, and six languages in one sentence.
A monitoring tool will see "wah, best brand ever" next to an eye-roll emoji and file it away as a compliment. It has no way of hearing the sarcasm, the Manglish, or the moment someone slips mid-sentence into Tamil or Thai. Our analysts live in these markets, so they catch everything a dashboard flattens and get you real insights.
Our process
Pick any step to see what it means in practice.
Four scores we've run since 2016.
This tracks how aware people are of you and how much they genuinely like you, as one moving number. We've raised GSC's by 50% since 2017.
This measures whether people would actually recommend you, based on what they say unprompted rather than a survey they'd answer politely.
This shows how much of your whole category's attention belongs to you. GSC's grew by 440% in 2024.
This marks which of your posts beat your own average, so you can put the budget behind what is genuinely working.
Where intelligence meets imagination.
Ideas forged from culture. Creative built for impact. Solutions designed to move people and business forward.
We shape brand narratives built on insight, not instinct.
We map every step of the customer journey into campaigns that connect at the right moment.
We architect the big idea that ties every execution back to a single, sharp truth.
We turn intelligence into content that reaches your target audience and converts it.
We build experiences people don't just see but step into.
Dr. Shakthi
Founder and CEO, and co-founder and founding board member of SAMA, the Strategic Asia Marketing Alliance. Built iWISERS from a Malaysian social listening startup in 2016 into an APAC intelligence agency. When Malaysian Business, Marketing, or MIA needs someone who reads APAC data for a living, she is the one they call.
Here are some real brands, and what our rebels actually did for them.
GSC
A partner since 2017. We've helped them rank number one over TGV and MBO on sentiment, grow their share of engagements by 440% in 2024, and lift their brand equity by 50%. We also co-wrote the #GSCAdmin persona the internet now quotes back at us.
The brands our rebels answer to.
We’re R.E.B.E.L.S with a purpose
Social Lab
Intelligence that takes a stance.
Listening tells you what’s happening.
Social Lab is where that gets turned into ammunition with audits, defences, and research that protect your brand and sharpen your next move.
Cybertrooping
We manage brand perception in the open by defending, advocating, and amplifying the narratives that matter.
Crisis Monitoring
From hourly updates to post-mortem reports, we're on watch when things go sideways, the way we were for clients through the 2024 boycott wave.
Influencer & KOL Audit
We vet, manage, and optimize influencer partnerships so you're not betting your budget on a guess.
Consumer Insights
Focus groups, surveys, and integrated research that put real people behind every number.
Combined Research
We fuse your data with ours using CRM, e-commerce, partner databases to answer what one dataset alone can't.