SocialIntelligence
The Lab
See the Change
Build the Future
Your Social Intelligence Partner
A social and data intelligence agency that tracks every conversation about your brand and tells you what to do with it.
Have your eyes across APAC on how customers experience your brand.
CreativeCreation
The Forgery
How we readthe data
APAC runs on sarcasm, slang, and six languages in one sentence.
A monitoring tool will see "wah, best brand ever" next to an eye-roll emoji and file it away as a compliment. It has no way of hearing the sarcasm, the Manglish, or the moment someone slips mid-sentence into Tamil or Thai. Our analysts live in these markets, so they catch everything a dashboard flattens and get you real insights.
Our process
Pick any step to see what it means in practice.
We builtour ownscoreboard
Four scores we've run since 2016.
Brand Equity Score
This tracks how aware people are of you and how much they genuinely like you, as one moving number. We've raised GSC's by 50% since 2017.
Social NPS
This measures whether people would actually recommend you, based on what they say unprompted rather than a survey they'd answer politely.
Share of Engagements
This shows how much of your whole category's attention belongs to you. GSC's grew by 440% in 2024.
UCI Line
This marks which of your posts beat your own average, so you can put the budget behind what is genuinely working.
Creative Forgery
Social Media · Campaigns · Solutions
Ideas forged from culture with Solutions designed to move people and business forward.
Brand Strategy
Narratives built on insight, not instinct.
Trackable Campaign
Campaigns mapped to every step of the customer journey.
Creative Strategy
One sharp big idea that ties every execution together.
Social Media Management
Content shaped by intelligence that reaches and converts.
Interactive Activations
Experiences people step into, not just scroll past.
Meet thebrain
Dr. Shakthi
Founder and CEO, and co-founder and founding board member of SAMA, the Strategic Asia Marketing Alliance. Built iWISERS from a Malaysian social listening startup in 2016 into an APAC intelligence agency. When Malaysian Business, Marketing, or MIA needs someone who reads APAC data for a living, she is the one they call.
Need moreproof?
Here are some real brands, and what our rebels actually did for them.
- No. 1
- Sentiment rank
- +440%
- Share of engagements, 2024
- +50%
- Brand equity
01
Number OneOnSentiment
GSC
A partner since 2017. We've helped them rank number one over TGV and MBO on sentiment, grow their share of engagements by 440% in 2024, and lift their brand equity by 50%. We also co-wrote the #GSCAdmin persona the internet now quotes back at us.
Trusted by 250 APAC brands, 8000+ projects deep
We’re not just another social media agency
We’re R.E.B.E.L.S with a purpose
Social Lab
Seeding · Listening · Intelligence
Find out what people really say about your brand, your rivals and your category, and get a clear next move before your competitors do.
Social Seeding
Shape perception in the open by defending and amplifying the narratives that matter.
Crisis Monitoring
Hourly updates to post-mortem reports, as we did for clients through the 2024 boycott wave.
Influencer & KOL Audit
Know which creators actually deliver before you commit a budget.
Consumer Insights
Focus groups, surveys and research that put real people behind every number.
Combined Research
Your data fused with ours, such as CRM and e-commerce, to answer what one dataset can’t.